How to Market OR/MS Decision Support

This research examines what decision makers must do to utilize OR/MS decision support. The author investigates OR/MS decision support from a new viewpoint of service. Firstly, OR/MS decision support provides information to aid in decision making, and it is shown that OR/MS decision support shares characteristics with service and can be considered a kind of service. This paper analyzes OR/MS decision support from the viewpoint of what is necessary for high quality service, and the issue of a communication gap is clarified. Through analyzing preceding research in OR/MS (Operations Research/ Management Science), the author discovers a communication gap between decision makers and decision supporters. Finally, the author shows that it is effective to utilize “problem specification”, which is a decision-maker friendly description of problems proposed by research group including the author, as one approach to bridge the communication gap.